Ethical Promotional Clothing - Pier32

Customised Bags

Of all the promotional products available across the UK, by far the most popular and best selling item is the customised bag. More than mugs and mousemats or pens and pennants. Promotional bags consistently account for 16-20 per cent of UK promotional merchandise sales. And there is a huge variety of bags available, from paper bags and plastic carriers, through shoulder and day bags, to luggage and wheelie bags. To try and understand their popularity many of the different customisable and promotional bags that are on offer are examined in more detail below.

Reusable Shopper Bags
Also known as the Bag For Life, widely used and promoted by supermarkets and other stores. These bags offer a great opportunity for building brand awareness as people keep these bags with them for multiple repeat use. This means that the bag owner sees the logo whenever they go shopping and so does everyone else around them, some of whom will be carrying the same bag, and so it spreads.

Holdalls and Sports Bags
Large bags, widely used by sports enthusiasts and also by travellers. The advantage of these bags when it comes to printing or embroidery is the large surface area available to promote a product or service. These bags also tend to be out and about quite regularly, being seen.

Reporters and Messengers
Highly fashionable shoulder bags often used by commuters and students. These styles really lend themselves to corporate branding as there is such a wide variety of sizes, shapes and colours to choose from. As a giveaway, one of these bags would be a prized product to receive as they are modern, stylish and practical. Reporter and messenger bags are also ideal accessories for retail, especially at a university or college shop.

Smartphone Pouches
Also including tablet sleeves, these slim carry cases are a very up-to-date option for customisation and are simplisticly designed to fit desirable technical hardware. Soft, stretchy, snug-fitting fabrics add to the ultra-modern feel, making these products much sought after by the tech-savvy youth market.

Office and Professional
Laptop bags and briefcases all help to make up the overall variety and collection of customisable bags. Despatch bags, document bags, portfolios and conference bags all come under the office and professional umbrella and all are suitable for customisation and branding. Bags such as these with a subtle company logo on them would project a strong image to potential customers.

Travel
From a handy-sized, carry-on flight bag right up to large suitcases and wheelie trolleys, travel bags could also include wash bags, wallets, belt bags and suit covers.

Backpacks and Rucksacks
Seen everywhere. On schoolchildren and students, on commuters and long-distance travellers. The backpack plays a significant role in making bags such a popular promotional product, mainly because they are affordable, practical and regularly used by the recipient. This keeps the name of the provider readily to hand, as well as giving them a bit of advertising when the bag is in use.

To summarise, it's not hard to see what makes the promotional and customisable bag such a successful item. The variety, the practicality, but above all, the fact that they get used. There is little point in spending money on a promotional item that just ends up forgotten about at the back of a drawer in someone's desk. With a bag it will be appreciated and seen, which is ultimately what anybody wants from a product with their name on it.

Provided by Pier32, July 2012.

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